"UNDERSTAND, ANTICIPATE, ADAPT"
Information is the key for anticipation and adaptation.
Big Data, Smart Data, Behavioural Data, Geolocation, Algorithme, ROI, Impact Study, Strategic survey, polls :
the information collected by our network of connected objects SNIFFY will let you enter
their economy of knowledge and anticipation.
Here come EAAS or Emotion As A Service !
All SNIFFY© systems are embedding patented and connected equipments to measure instantly the impact of your communication campaigns by collecting all the sensitive data available : location, NFC payment, RFID connection, videos, images of purchase to monitor the behaviour of consumers with your product/service or communication support.
Our solution integrates a facial analysis algorithm that, coupled to machine-learning processes, reports the 7 basic emotions of any purchase action from prospect to client.
7 emotions or 7 families of expression commonly summed up by : joy, sadness, wrath, disgust, fear, surprise or contempt.
The latter emotions can also be recombined in further analysis to measure key-moments that lock the purchase (visual effectiveness, packaging, perfume consistency with visual message, global brand consistency, pricing...)
This information represents strategic keys for decision-making processes for marketing, production and communication.
The goal : understanding for better conception, production and sales.
Need of sector studies, strategic surveys or just strenghtening your understanding of any market ?
SAS RJB teams provide you high quality behavioural data for a better decision-making process.
Studies, knowledge and understanding are to avoid any strategic mistake and to anticipate profound market changing trends through the development of local or global patterns that dictate F&B, beauty or artistic trends
These studies are offered through the subscription of global packs made of olfactory design, production, encapsulation, stock, synchronized display with behavioral data collected and algoritmically-filtered by behavioral psychologists or sensorial marketing analysts as needed or by request.